In 2013, following the launch of our Strategy: Vision for the Future, Fighting Blindness underwent a rebranding process. This involved the development of a new logo, colour scheme and marketing materials. Our new logo is made up of two overlapping circles, like a venn diagram, in orange. To the right, our name appears in grey, capitalised text. Our strapline will sometimes appear beneath the logo: Cure. Support. Empower.
While our design is different, our overall aim has not changed. More than ever, we are committed to developing treatments and cures for blindness, supporting those who are experiencing sight loss and empowering patients.
We hope you agree that the new logo and development of the Fighting Blindness brand is a positive tool that will support our efforts and activities.